Agilitas Sports India is reshaping the sportswear game in India. Founded by Puma India’s former MD Abhishek Ganguly, this bold new brand is building a complete ecosystem from smart manufacturing to premium athleisure products. With star cricketer Virat Kohli joining as a strategic partner and investor, Agilitas is not just making sports gear, it’s creating a movement. Its mission is simple: make world-class sportswear in India, for India, and for the world.
What is Agilitas Sports?
Agilitas Sports is a next-generation Indian sportswear company launched in 2023 by Abhishek Ganguly, the former Managing Director of Puma India. Backed by industry experts and powered by athlete investors like Virat Kohli and Yuvraj Singh, Agilitas is not just a brand it’s a complete sports ecosystem.
The company focuses on building high-quality footwear, apparel, and accessories through full control of design, manufacturing, and distribution. With the exclusive rights to global brand Lotto in India, Agilitas aims to redefine performance wear for Indian athletes and everyday consumers alike.
Brand Growth and Market Presence
Agilitas Sports is expanding its brand footprint across India with bold speed and smart planning. After acquiring Mochiko Shoes and securing exclusive rights to Lotto, the company now controls everything from design to delivery. Its partnership with Virat Kohli added star power, trust, and instant visibility in the market. With plans to launch premium products under Lotto Leggenda and other in-house lines, Agilitas is growing across digital, retail, and global spaces. The brand’s clear focus on innovation, Indian manufacturing, and global quality is making it a strong name in both urban and semi-urban markets.
Partnerships and Collaborations
Agilitas Sports is building powerful partnerships to boost its reach and reputation in the sportswear industry. The brand’s most high-profile collaboration is with cricket icon Virat Kohli, who invested ₹40 crore and joined as a strategic partner. His involvement brings not just fame, but also deep insight into athlete-focused product development. Agilitas has also secured long-term exclusive rights for the global brand Lotto across India and other key markets, giving it a strong international edge. These strategic moves, backed by co-founders with deep industry experience, are turning Agilitas into a trusted name among investors, athletes, and consumers alike.
Top Advantages of Agilitas Sports India
Here are the key reasons why Agilitas Sports is rising fast in India’s sportswear market with unmatched strategy, quality, and star power.
| Pros of Agilitas Sports India |
| Strong Leadership Team: Led by Abhishek Ganguly, ex-MD of Puma India, bringing years of sportswear experience. |
| Celebrity Partnership: Backed by Virat Kohli and Yuvraj Singh, adding brand trust and fan following. |
| Exclusive Lotto Licensing: Holds long-term rights to sell and expand the Italian brand Lotto in India and abroad. |
| In-House Manufacturing: Owns Mochiko Shoes, giving full control over production, quality, and pricing. |
| Fast Market Growth: Rapid expansion across online and offline channels with future-ready strategies. |
| Made in India Focus: Builds global-quality sportswear locally, supporting Indian manufacturing strength. |
| Tech-Driven Approach: Uses digital tools, data insights, and smart logistics for better customer experience. |
Impact on Indian Sports Industry
Agilitas Sports India is playing a key role in shaping a modern, athlete-driven sports industry across the country.
- Boosted Athlete-Centric Brands: Agilitas brings athletes like Virat Kohli into business, inspiring more athlete-driven brands in India.
- Promotes Local Manufacturing: Its “Made in India” focus encourages other sports brands to shift production within the country.
- Expanded Product Access: Offers high-quality sportswear at affordable prices, making global-standard gear accessible to Indian consumers.
- Support for Indian Factories: By acquiring Mochiko Shoes, it creates jobs and strengthens local footwear supply chains.
- Global Exposure for Indian Talent: Through Lotto and international licensing, Indian designs and products now reach global markets.
- Raises Industry Standards: Its premium quality and athlete-driven innovation push other brands to improve performance and design.
Customer Reviews and Market Response
Agilitas Sports India has received a positive response from both customers and industry experts. Early buyers have praised the comfort, quality, and modern design of Lotto Leggenda sneakers and other sportswear products. Many customers appreciate the fact that the products are made in India but match international standards. On social media, users often mention the brand’s stylish appeal and athlete-backed trust factor. Retailers and partners have also shown strong interest, calling it one of the most promising sports brands in the Indian market. This early success signals strong growth potential and increasing brand loyalty.
Future Plans and Innovations
Agilitas Sports India aims to lead the future with smart products, athlete-first designs, and global expansion powered by innovation.
- Expand Product Range: Agilitas plans to launch new collections in sportswear, casual fashion, and accessories under both Lotto and its own brand.
- Open Retail Stores Across India: The company aims to set up exclusive brand outlets and expand into multi-brand retail locations nationwide.
- Boost Online Presence: Plans include launching a full-featured e-commerce platform for direct-to-customer sales and better user experience.
- Invest in Smart Wearables: Working on tech-driven sports gear, including fitness shoes and smart apparel, to stay ahead of global trends.
- Sustainable Manufacturing: Focus on eco-friendly materials, ethical production, and reduced carbon footprint in all product lines.
- Global Distribution Network: Plans to export Made-in-India products to markets like South Africa, Australia, and Southeast Asia through Lotto’s international reach.
- Collaborate with More Athletes: Agilitas will bring more Indian athletes on board as brand partners and product testers.
Common FAQs About Agilitas Sports India
Find quick answers to common questions about Agilitas Sports India, its brand power, global ties, and rising impact in the Indian sportswear market.
Who are the founders of Agilitas Sports India?
Agilitas Sports was founded by Abhishek Ganguly, Atul Bajaj, and Amit Prabhu all former leaders at Puma India.
Is Agilitas Sports an Indian company?
Yes, it is a proudly Indian sportswear company with a global vision and local manufacturing base.
Which international brand is linked with Agilitas?
Agilitas holds the long-term exclusive licensing rights for the Italian sports brand Lotto in India and other countries.
How is Agilitas different from other sports brands in India?
It combines Indian manufacturing, athlete partnerships, and global designs giving it a unique edge in the market.
Where can I buy Agilitas Sports products?
Products will be available soon across retail stores, multi-brand outlets, and the official online store.
Does Virat Kohli have any role in Agilitas?
Yes, Virat Kohli is not only an investor but also a strategic partner involved in shaping the brand’s growth.
What kind of products will Agilitas offer?
Agilitas will offer high-performance sportswear, casual fashion, footwear, and accessories under various labels.
Is Agilitas focused on eco-friendly practices?
Yes, the brand is planning to adopt sustainable materials and ethical manufacturing for a cleaner future.
Conclusion
Agilitas Sports India is setting a bold new standard in the Indian sportswear market. With powerful leadership, athlete-backed trust, and a clear focus on quality and innovation, the brand is growing fast and building long-term impact. Its smart strategies, like exclusive rights to Lotto and in-house manufacturing, are giving it a solid edge over traditional competitors. As Agilitas continues to expand, it’s not just making sportswear it’s building India’s next big sports legacy. All eyes are now on how this homegrown brand transforms the future of performance and style.
